BRAND:
Vuse
CLIENT:
Geometry Worldwide
METRICS
£120K → 7× ROAS, CPA £14
THE BRIEF
Vuse Canada needed a launch campaign that captured the bold, fluid energy of their Liquid Colours range and drove real conversions via organic and paid social.
The goal: visually translate the boldness, freshness, and intensity of their Liquid Colours range into dynamic, attention-grabbing social content and digital assets.
THE IDEA
I led production of vibrant 3D motion loops and punchy video edits for Meta feeds and TikTok Stories.
Once we had the creative assets developed I partnered with their UA and analytics teams to embed a lean A/B testing pipeline - iterating on top-performing cuts in real time to maximize ROI.
THE RESULT
The campaign resonated immediately. Vuse saw a spike in social engagement, increased brand recall, and higher interaction rates across platforms.
£120K spend → 7× ROAS, CPA £14
CTR +22% in week one
2K new followers in 1 month.
The creative was so successful assets were adopted globally, fueling ongoing launches across multiple markets.
