BRAND:
nuHuman
CLIENT:
nuHuman
THE BRIEF
nuHuman is a next-gen wellness destination based in Canggu, Bali, blending modern longevity protocols with luxury hospitality.
The brand needed a full identity system to support its soft launch - from naming and brand strategy to digital content and creative execution across multiple touchpoints.
THE IDEA
I developed a full visual identity system that fused bold 2 tone colour. I built a flexible framework that could scale across digital, spatial, and print applications.
Alongside branding, I led the digital creative - shaping the early social content strategy, art directing, photography, filming/editing short-form content, + building the launch website.
THE RESULT
From Figma to feed, O rolled out a cohesive visual language across decks, packaging, signage, merch, video, and digital content.
