BRAND:
McDonalds
CLIENT:
TBWA Worldwide / ohmyGosh
YEAR:
2020
THE BRIEF
Create a funny, high-impact six-second TV spot to launch the McCrispy Chicken, targeting students and young adults.
THE IDEA
A student tries to make McCrispy Chicken at home but fails spectacularly—flour everywhere, oil splashing, total chaos, and a giant chicken. Defeated, he gives up and heads to McDonald’s for the real thing.
THE RESULT
The spot aired nationwide on Swiss TV, quickly catching attention for its slapstick humor and fast pacing. The campaign saw a clear spike in McCrispy Chicken sales during the launch period.