BRAND:
arc.fun
CLIENT:
Playgrounds
THE BRIEF
Arc.fun is an AI-powered crypto framework built on Solana, gearing up for alpha launch and early-adopter growth in a crowded Web3 landscape.
The mission: prove performance and lock in a distinct brand identity from day one.
THE IDEA
As Creative Lead, I built a full modular asset system from scratch - defining arc.fun’s color palette, iconography, typography, social, UI and motion graphics. The brand was engineered to feel fresh and future-facing, with clear nods to Rust and Solana’s tech stack.
Parallel to that, I produced bold 2d visualisers, gifs, teaser films and announcements. I also usedAI tools for rapid concepting.
THE RESULT
5K new members in under two weeks via X.com and Telegram
Post-launch, the token peaked at a $650M market cap, secured strategic partnerships and cemented arc.fun as a standout AI crypto project in the Solana ecosystem.
